It seems simple enough.
If something is bad for us, we should stop doing it. Of course it’s not that simple—people have addictions, compulsions, and desires (hereafter referred to as compulsions), and it may seem almost impossible not to submit to them. The two forces—the compulsions and the knowledge of their negative consequences—are in a constant battle to control our behavior. The “voice” of our compulsions can be quite strong and very crafty. We’ve all had times when we’ve rationalized having one more drink (“It’s a special occasion!”) or junk food (“Just while I’m watching the movie.”), and, at those times, our rationales have seemed perfectly sound. We’ve also had periods when the voice of reason has been dominant. We clearly see the connections between our behavior and its negative consequences, and we’re able to control ourselves. So why does this battle take place—why can’t we see the healthy and logical path and just follow it? If we could answer these questions, we’d find a clear path to healthy, positive behaviors.