Shopping Last Rethinking Gift Giving

Shopping Last—Rethinking Gift-Giving in the Holiday Season

What’s your approach to holiday gift-giving? Many have people they want to (or have to) buy gifts for, and they make a list and go online to find something to buy. Holiday shopping is, for many, a burden—something they just want to get over with. This attitude plays right into the hands of marketers, who post celebrity shopping ideas, gift ideas for specific categories, and sale days, like Black Friday. There are also gift cards, or as Jerry Seinfeld called them, “I don’t give a crap” cards, for when you want to make as little effort as possible. People put the buying first—they walk around a mall or peruse gift sections on websites. They don’t try to get to know the person better or consider what will make them happy—they just check the box on their shopping list. But there is another way—a way that makes enhancing our connections with people the first step, a way to add meaning to what should be an especially meaningful time of year.

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